By JASON GREENBERG
Nearly half of small businesses in the US operate without a website, according to a new survey of 350+ small businesses from Clutch, a B2B research firm. Irrelevancy to their business and expense were the top reasons cited by most respondents for why they choose not to have a website.
Despite these findings, website experts stress that small businesses that do not have a website should seriously consider developing one – even the simplest, low cost, 1-2 page site – in order to have a greater online presence.
“A website would never not be relevant to a business,” says James Trumbly, Founder and Managing Partner of HMG Creative, a web design firm. “Every company within a specific industry benefits from having their presence known online. If you are selling something, why not reach consumers the fastest way possible in order to increase your sales immediately?”
Moreover, mobile-friendly websites do not appear to be a priority to small businesses, even for those businesses that already have a website. The survey found that 23 percent of existing small business websites are not mobile friendly and another 9 percent of respondents said they did not know if their website has mobile capabilities.
Of those that do have a website, many are planning improvements this year. The survey findings revealed that search engine optimization, social engagement, design and content development are small businesses’ top priorities for 2016.
Comments Disabled By Site.
You may, however, comment through Facebook.