CAPITALIZING ON HAIR RESTORATION TREND

By JASON GREENBERG

For more than a decade, RBELL Medical, maker of The CleoPen, has been a driving force for innovation in the healthcare industry, particularly in the area of aesthetic medicine. Today, RBELL Medical has entered the practice of hair restoration, a field that’s not always delivered optimal results for patients. With The CleoPen aesthetic device from RBELL Medical, trained practitioners can stimulate follicle growth via a combination of proven methods. The Carolina Men’s Clinic and Nava Health & Vitality Center are two early adopters of this safe and effective complementary approach to hair restoration.

“Hair restoration is one of the most in-demand treatments today,” says RBELL Medical CEO Rebecca Bell. “And it’s not exclusive to men, either. Women account for about 40% of hair loss cases in the U.S., according to the American Hair Loss Association. Unfortunately, women’s hair loss has been something of a taboo subject. My hope is that with better treatments made possible by The CleoPen, the silence around this topic can be broken. We’ve already demonstrated in two different clinics just how effective hair restoration with The CleoPen can be.”

The CleoPen is a one-of-a-kind aesthetic device, notable for its versatility and ease of use. The handheld device can readily deliver a variety of therapies, like scalp pigmentation, CIT (collagen induction therapy) along with applied PRP (platelet rich plasma) This combination of therapeutic approaches is what makes The CleoPen the perfect tool for practices that offer hair loss treatments.

Among the most promising hair restoration treatments today is PRP. An increasing number of aesthetic medicine experts are seeing the value in PRP, a technique that began as an orthopedic and sports medicine treatment alternative. Numerous clinical trials have now shown that the technique can induce stem cells in the hair shaft to initiate a growing cycle. Moreover, PRP can encourage the development of the hair canal, control hair growth and follicle size, stimulate increased growth by prolonging the growth phase, and increase the diameter of hair shafts. Healthy growth is further supported by an increase in small blood vessels surrounding the follicles.

An added benefit of PRP is that is can be coupled with any hair transplant procedure, helping partially transected follicles to grow vigorously in the donor area and support the conditions needed for long-term follicle health. Additionally, PRP will reduce the formation of scabs, trauma, inflammation and erythema (redness) in the donor area. Because the therapy relies largely on the body’s own restorative mechanisms (platelets), PRP encourages fast healing of the dermal and epidermal layers in and around the donor area.

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