Monday, August 25, 2014


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Long Island Wine and Craft Beverage Tour

ALBANY – The 2014 Long Island Wine and Craft Beverage Tour was organized to promote New York State’s beverage industry and boost tourism to the State’s growing number of wineries, breweries, distilleries and cideries. The Tour included stops at several Long Island producers including, Long Island Spirits, Kontokosta Winery, Greenport Harbor Brewing Co. and McCall Wines, and provided State and local leaders, wine industry professionals, restaurateurs and tourism officials an inside look into the manufacturing of New York spirits, beers and wines.

Governor Andrew Cuomo also unveiled a new advertisement that will begin running this Labor Day to promote the region’s wine and craft beverage assets.

To further highlight Long Island’s agriculture and tourism industries, the Governor also announced that the State will allocate $300,000 to launch a new promotional effort to include a targeted advertising campaign and events designed to leverage international travelers and media attention. This effort, initiating in 2015, will also include expanded partnerships with a variety of transportation companies to increase air, car, rail and bus travel options from New York City and beyond. This multi-faceted approach is intended to attract thousands of visitors from across the nation and around the globe to experience the best of Long Island’s craft beverage producers.

“New York’s agricultural industry produces some of the best craft beverages in the world, and its small businesses support jobs and tourism revenue in communities across the state,” Cuomo said. “Today, we’re taking another step to raise the profile of these local vendors by highlighting some of Long Island’s best venues. I am proud to congratulate the winners of the Governor’s Cup, as well as the many other awardees and businesses for their participation in this year’s competition.”

The promotional initiative announced today will build on the I Love NY campaign’s existing partnerships with the MTA and Port Authority, focusing on JFK and LaGuardia airports, the Airtrain and platform advertising on sections of the Long Island Railroad, in order to reach potential visitors already traveling to or through New York City. In addition to the substantial tourist market linked to New York City, online and print advertisements will also target key international travel markets in Canada, Europe and Asia that have been shown to be dependable export hubs for craft beverage products from New York and the U.S. Based on a correlation between high rankings for annual tourist visits to the New York City area and per capita wine consumption and wine imports, the countries with identified potential are Canada, the U.K., France, Germany, China, Japan and Sweden.

This new promotional initiative will also expand on existing relationships with Delta and Avis-Budget so that boarding passes and car rental/bus vouchers may be used for offers at wineries, hotel accommodations, restaurants, and other businesses on Long Island. These offers will be available over targeted weekends in 2015.