Wednesday, March 12, 2014


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New television advertisements to promote tourism and create economic opportunities in upstate New York

ALBANY – The next phase of the 2014 winter-spring tourism campaign, featuring two television advertisements that promote recreational activities and tourism attractions in Upstate New York, launched this week. The 30 second spots highlight two great New York State assets, snowmobiling and baseball, and are part of ongoing print, television, radio and digital tourism advertisements through the I LOVE NY campaign.

“Upstate New York has some of the best tourist attractions in the world and we are committed to promoting them as go-to destinations for our residents and visitors across the globe,” said Governor Andrew Cuomo. “With places like Tug Hill Plateau and the Baseball Hall of Fame, Upstate communities offer something for everyone all year long. Tourism plays an integral role in the economy, and we will continue our work to make sure it thrives, creates jobs, and generates new economic opportunities for our state.”

The television ad featuring snowmobiling upstate is currently running, and the Baseball Hall of Fame ad featuring the legendary former NY Yankee coach Joe Torre will begin running on Mar. 6. Both ads will run in major markets, in-state as well out-of-state, on early morning shows and cable networks.

“With tourism ranking as the State’s fifth largest employer, it is clear the industry continues to have a significant impact on the State’s economic growth,” said Empire State Development President, CEO & Commissioner Kenneth Adams. “These commercials complement the great work the State has done in promoting tourism through its visible sponsorships and special events and builds on its ongoing successful advertising campaign to encourage travelers to visit and enjoy the very best of New York across the State.”

According to recent projections, it is estimated that 8.8 million more visitors traveled to New York State in 2013 than in 2012, representing an increase of 4.2 percent. In addition, the industry is projected to have generated $7.7 billion in state and local taxes with direct spending expected to have reached $61.3 billion, up 7 percent from 2012 and double the national average.

The tourism industry is also projected to have added 24,800 jobs, a 3.1 percent increase from 2012, also double the national average. In total, leisure and hospitality is projected to have finished the year with 818,700 jobs, making tourism the third fastest growing job sector in New York State.

The snowmobiling ad can be seen here, and the baseball ad can be seen here.