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New York State presence in Super Bowl XLVIII

ALBANY - As the co-host Governor of Super Bowl XLVIII, Governor Andrew Cuomo is using the international event as an opportunity to promote “Taste NY” products and tourism in Upstate New York. New York products will be prominently featured at Super Bowl events throughout the week leading up to the game. More than 5,000 local, national and international media and more than 1 million attendees will have the opportunity to taste the best products New York has to offer as well as be introduced to New York’s wealth of tourist attractions, especially in Upstate. In total, nearly 100 New York vendors will be featured across all the Super Bowl Host Committee events.

“New York State is proud to co-host Super Bowl XLVIII and we want to ensure that all of our visitors get the full New York experience by sampling our world class products and getting to know the unmatched beauty of our state,” said Governor Cuomo. “We are lucky to live in a place that has tourist attractions like none other in the world, especially in Upstate New York. The Super Bowl is our opportunity to show off our state and encourage all of our guests to visit the many locations across New York. Visitors and New Yorkers alike will not be able to attend a Super Bowl event without seeing an ad for NY State Tourism or sampling a NY State product. I can guarantee that once tourists see all we have to offer, they will keep coming back for more.”

“Super Bowl XLVIII offers an unprecedented opportunity to showcase all the exceptional products and tourism opportunities our region has to offer to the world,” said Alfred F. Kelly, Jr., President and CEO of the NY/NJ Super Bowl Host Committee. “We are proud to partner with Governor Cuomo to shine a spotlight on the entirety of New York, in their important effort to continue to drive tourism to the area.”

Among the events: 

  • Super Bowl Boulevard- Open January 29th to February 1st - As a host state, New York will have a strong presence on the Super Bowl Boulevard, a thirteen block section of Broadway in Times Square that is expected to attract approximately 1,000,000 visitors. In partnership with the Super Bowl Host Committee, the “I Love NY” campaign will install a Video Park, a multi-sensory walkthrough installation featuring various attractions throughout New York State. 
  • NY/NJ Lounge at Super Bowl Boulevard- Open January 29th to February 1st - The Lambs Club will serve as the venue for the Super Bowl Host Committee’s NY/NJ Lounge at Super Bowl Boulevard. They will be serving locally sourced food and New York State beverages and is admittance only with a SBHC-issued credential.
  • NY /NJ Super Bash- A Night of Thanks- Wednesday, January 29th - The Super Bash, an event to thank all the Super Bowl Host Committee partners involved in the planning and execution of Super Bowl XLVIII , will be attended by 1,000 to 1,500 people and will feature both “I Love NY” decor and Taste NY Products.
  • Taste of the NFL—Party with a Purpose—Saturday, February 1st - Super Bowl XLVIII marks the 23rd Annual tasting event featuring chefs and NFL players representing all 32 NFL teams. The chefs will be assisted by students from the Institute of Culinary Education (ICE) and CUNY Culinary Arts Program.
  • Super Bowl Host Committee Pre-Game Party- Sunday, February 2nd - The NY/NJ Super Bowl Host Committee will throw a 2,500 person pre-game party at Meadowlands Racetrack Clubhouse, with themed rooms such as Greenspaces, Transit, City Life, Boardwalks and Beaches, Home Grown, Towns and Boroughs. New York State food will be featured.