ALBANY - New York State has launched "The New New York Works for Business" ads and website, a campaign to show the nation why New York is the place for businesses to grow, thrive and expand, creating jobs and revenue.

Governor Andrew Cuomo, joined by Speaker Sheldon Silver, Senate Majority Leader Dean Skelos, and advertising agency BBDO Chief Executive Officer John Osborn, presented six ads today that will run across the country, highlighting the state’s economic opportunities. The "New New York Works for Business" initiative is part of "New York Open for Business," a $50 million business marketing campaign that passed in the last two budget cycles.

The ads were designed and produced by BBDO New York, in partnership with Empire State Development (ESD), and were voiced over by Robert DeNiro, and feature the song “Empire State of Mind” by Jay-Z and Alicia Keys, all New Yorkers.

“By sending the message that New York is the place for businesses to come and thrive, we can deliver on our number one priority: creating jobs, jobs, jobs,” said Governor Cuomo. “We are competing against many other states that have been working for years to entice businesses but it is time for the business community to realize that our state is the place for them to succeed and prosper. By telling the stories of businesses that are already succeeding in our state, we can attract even more economic opportunity and jobs here for New Yorkers. I commend Majority Leader Skelos and Assembly Speaker Silver for working together to attract business to New York and get people back to work.”

Due to the efforts to improve New York's business climate, the state is growing and retaining businesses. New York's private sector job count now stands at 7,321,400 - an all-time high. Also, in May 2012, New York State's labor force increased by 28,200, the largest jump in monthly labor force levels since late 2001.

In addition, "The New New York Works For Business" launch follows a recent report by the U.S. Chamber of Commerce that placed New York among the Top 10 states for growth, productivity and livability. New York jumped 11 spots from its previous ranking. This study was based on the state's ability to boost exports, foster innovation, provide business with certainty, have reasonable taxes, insist on excellence in education, and prioritize infrastructure in order to create jobs and economic growth.

As part of "The New New York Works For Business" campaign, the state is also launching a new website - www.thenewNY.com - which will provide quick access to information for all areas of business assistance available from New York State. From starting a business, to accessing tax credits and funding incentives, to international trade, to regional assistance, this will be a one-stop shop for all businesses to successfully thrive in New York.

Filming for the campaign began in April 2012. BBDO worked hand-in-hand with ESD during this time. The TV ads will run in all New York State markets and on national networks.