By DANIEL SONNINSHINE
One of the nation’s most respected PR firms for businesses and brands, 5W Public Relations Agency (“5W”), is a 150-person, full service marketing and public relations company. Founded in 2003 and led by President/CEO Ronn Torossian, 5W has been routinely ranked as a “Top 10 Independent PR Firm” by industry leaders such as O’Dwyers and The Trade Desk. 5W was also named Agency of the Year by the American Business Awards three years in a row.
Called “One of the U.S.’s busiest, most effective PR companies” by Business Insider, 5W specializes in several key areas including:
(1) B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality);
(2) B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications);
(3) Digital Media (Social Media, Influencer Marketing, SEO & Graphic Design),
(4) Public Affairs;
(5) Government Relations; and
(6) Crisis Communications.
Known as an innovative, resourceful, and client-dedicated PR firm, 5W employees pride themselves in thinking big. They know it’s critical to produce successful results for their clients, and they actively work to deliver “needle-moving” public relations programs. 5W champions a novel approach, with creative thinking, in order to effectuate those game-changing PR campaigns required for their clients’ successes.
At 5W, they believe there is no one-size-fits-all approach. The firm explains on their website:
“Each client’s needs are assessed individually and then team members devise smart, proactive public relations, digital media and influencer campaigns that exceed expectations. In a constantly shifting digital world, where people are bombarded with information and news travels in seconds, 5W helps clients navigate ever-changing media, business, and consumer landscapes.”
Businesses who have experienced great successes through 5W’s efforts include: Krups, Diono, Coleman’s Mustard, Camp Bow Wow, SpringOwl Asset Management, Walgreens, Sharestates, Zeta, Storyblocks, Payoneer, Servcorp, Medifast, Rainbow Light, CheapOair, JetSmarter, Reservations.com, Sparkling ICE, Santa Margherita, Anheuser-Busch, Explore Cuisine, Paintzen, T-fal, Ashley Stewart, Nobis, Chuda, DECLEOR, Wendy, edressme, Gulliver’s Gate, The Westminster Kennel Club, Allergy & Asthma Network, and the Jackie Robinson Foundation.
With over 20 years of experience formulating powerful public relations campaigns for his clients, 5W’s top executive, Ronn Torossian, has emerged as one of the nation’s most respected PR professionals. Under Torossian’s leadership, 5W has developed a strong team of professionals to work alongside him in creating the innovative, big thinking public relations efforts that have become the firm’s signature accomplishments. Staff bios are saliently present on the company website, displaying a broad range of marketing and PR acumen among the firm’s top tier staff, including: Matthew Caiola (Executive Vice President, Corporate & Technology Practices), Dara A. Busch (Executive Vice President, Consumer Practices), Angelo Sposato (Senior Vice President, Human Resources), Shane Russell (Senior Vice President, Technology), Ilisa Wirgin (Senior Vice President, Beauty, Health & Wellness), Chloe Gallo (Senior Vice President, Lifestyle), Jocelyn Kahn (Senior Vice President, Consumer Products & Brands), Annette Banca (Senior Vice President, Health & Wellness), Robert Ford (Senior Vice President, Corporate), Suejin Kim (Senior Vice President, Food & Beverage), and Greg Menken (Senior Vice President, Corporate).
Daniel Sonninshine is an Empire State News staff writer, who is in search of greatness. A 20-something smart fellow, he is now lifting weights in an effort to obtain more power. If that doesn’t work, he will ask to write more editorials for Empire State News and less fact articles.
COMMENTS DISABLED BY SITE.
YOU MAY, HOWEVER, COMMENT THROUGH FACEBOOK.