By Daniel Sonninshine
Nike continues to get kicked, dumped, and dropped faster than one can say, “Just Do It.” The athletic footwear, equipment, and apparel giant has angered many fans and customers by choosing Colin Kaepernick as the face of its new ad campaign, with the slogan “Believe in something. Even if it means sacrificing everything.”
The College of the Ozarks, in Point Lookout, Missouri believes this: that Kaepernick is not a hero and not deserving of this glory. The private Christian college has announced that it will remove all Nike athletic apparel from its sports teams. In a statement, college president Jerry C. Davis said, “In their new ad campaign, we believe Nike executives are promoting an attitude of division and disrespect toward America… If Nike is ashamed of America, we are ashamed of them. We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform.”
This college takes patriotism seriously. In 2017, it revised its sports participation contracts, requiring all student athletes to show respect for the American flag and national anthem and that they would refuse participation in any game where the opposing team kneeled or otherwise disrespected the flag and anthem. The college has approximately 1,400 undergraduate students and six athletic teams.
Now that’s believing in something. Nike, the NFL, and college football could take a cue from this obviously principled school that truly understands respect.
Daniel Sonninshine is an Empire State News staff writer, who is in search of greatness. A 20-something smart fellow, he is now lifting weights in an effort to obtain more power. If that doesn’t work, he will ask to write more editorials for Empire State News and less fact articles.
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