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MEL LISITEN, A MEGA-SUCCESSFUL PIONEER IN SELLING AMERICAN BUSINESSES

By DANIEL SONNINSHINE

With nearly 1,000 businesses sold, Lisiten Associates, a Manhattan-based company, is largely considered the United States’ leading business brokerage firm. The company specializes in selling, well, nearly every type of business. Mel Lisiten, the firm’s founder and president,  said, “If there’s a market for the business, we can sell it. And when we do, the best deal will be closed.”

Lisiten is one of those rare people who actually has the gravitas, experiences, and track record to back up his assertions. Recently invited to join a presidential advisory board, the Lisiten Associates mastermind formed the firm in 1982, and has sold a wide array of companies – ranging from numerous businesses with sales prices in the tens of millions to smaller ones in the six figures. Some of the successful Lisiten transactions in that eight-figure range include a healthcare consumer goods manufacturer/distributor, a fast food aggregator, an international fragrance manufacturer, an all-season specialty product wholesaler, a massive landscaping company, a food distributor/packaging conglomerate, a telemedicine platform business, a major glass and frame fabrication entity, a blue zone bottled water company, and a top HVAC designer/installer…Get the idea? Lisiten Associates sell across the board.

Mel Listen’s story, in many ways, defines the American Dream. In his early professional life, he built several fashion companies. One of them became a huge international sportswear brand, which Lisiten sold to interests held by the Getty family. At around that same time frame, he invested in real estate under the name InstaHouse, a venture that soon evolved into a multimillion-dollar enterprise of purchasing, renovating, furnishing and renting homes. In 1980, just a year after the Getty deal, Lisiten sold InstaHouse.

These personal business successes – and sales – opened the door for Lisiten to create FashionLab, a super trendy company in the fashion design, marketing and business consulting/brokering fields. Through FashionLab, Lisiten serviced many major companies, such as Pierre Cardin, Levi-Strauss, J.C.Penney, Macy’s, V.F.Corp, Marubeni Corp., Lego-Sweden, The Gap, Banana Republic, Bloomingdales, Keds, Members Only, Coca-Cola, Pepsi-USA, Gloria Vanderbilt, Bonjour, Regatta Sport, Dunlop, Spalding, Brittania, Lady Manhattan, Vera, Jaclyn Smith, and 9 West – as well as many smaller companies.

In due course, FashionLab morphed into Listen Associates, as the company became more globalized, and their business brokering spread to the breadth of industries. Now, Lisiten Associates markets the sale of its clients’ businesses worldwide, through an intricate and savvy array of advertising techniques. The Lisiten Associates website identifies the varied mechanisms it utilizes in confidentially selling their clients’ businesses, as well as the additional services it provides, including aiding in valuing  a company, strategies for growth, marketing, sales, advertising, production,  business operations, and planning improvements.

The USBLA has honored Lisiten Associates with a “Best Broker in North America” award in every year from 2008 through 2017. The country’s top talk radio affiliate – 770 WABC in New York City – called Lisiten Associates “the number one business brokerage in North America.” And according to multiple other major news outlets such as Newsday, Crains New York, WSJ, and DiversityBusiness.com, Lisiten Associates is the “leading premier business brokerage company” in the tristate area.

Mel Lisiten has captained his company via decades of business sales successes. Putting together a strong team of professionals to work alongside him in orchestrating deals for their voluminous clients has been integral in Lisiten Associates’ accomplishments. Staff bios are saliently present on the company website, displaying a broad range of business acumen among the firm’s top tier staff, including Skip Warner (senior vice president), Alan Pfeifer (vice president), Heather Sloane (vice president, global communications), Rosemarie Antonelli (vice president, media), Kimia Shadrokh (regional sales director),  Allan Montalbano (regional sales director),  and sales and business professionals Sonya Perrotti, Paul Kanengiser, Laura Goldsmith, Nick Bruzesse, Nancy Schuster, Carl E. Guzman, Kristin Egmont, Anthony Pagnozzi, Jeremy Dickstein, Alan Waldman, and Raymond Chernaskey.

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Daniel Sonninshine is an Empire State News staff writer, who is in search of greatness. A 20-something smart fellow, he is now lifting weights in an effort to obtain more power. If that doesn’t work, he will ask to write more editorials for Empire State News and less fact articles.

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